Problem
Aziin Shonkhor, a fresh produce wholesaler in Mongolia, had an outdated web presence that did not reflect the scale of the business or make the product range browsable. They needed a site that looks like a serious supplier and lets buyers find products quickly.
Process
I handled both the identity and the build. The brand work produced a monogram mark and a restrained black-and-white identity. The site itself is hand-written HTML, CSS, and JavaScript: a cinematic hero up top, then a product grid with category filters so wholesale buyers can narrow the catalog without page reloads. Everything is responsive down to phone widths, since many buyers browse on mobile.
Key Decisions
- No framework: for a content site of this size, plain HTML/CSS/JS keeps the payload small and the hosting trivial.
- Brand first, site second: settling the identity before layout kept the design decisions consistent instead of ad hoc.
- Client-side category filtering on the product grid, so browsing the catalog feels instant.
Outcome
The redesigned site is live on the company's own domain and presents the business with a coherent identity, from the logo through the product catalog. Deployment is handled through Cloudflare Pages.